City/regional subreddit · Strava club posts
One thread: hundreds of votes, dozens of sharp comments. Course, safety, vibe. A day later it's buried. Google may never surface it, or athletes find it via Strava and Facebook first.
CX & VERIFIED FEEDBACK. NOT TICKETING
You're losing runnersbefore you know why.
~83% of finishers don't come back next year. And they never tell you why on a form. They tell each other, in places you can't see.
Sample organiser site. Not a customer showcase.
Free up to 49 review invites/year · 30-day money-back on paid plans · Beside Let's Do This & RaceNation. Not a replacement.
HERE'S WHAT ACTUALLY HURTS
Not timing. Not your banner design. Repeat after the industry: runners don't come back by default.
Roughly ONE in SIX-ish comes back next year (pick your study, directionally it's brutal). That means rebuilding trust every season whether your marketing admits it or not.
Athletes explain "why not?" publicly while your inbox shows entry receipts, not experience signal.
Your entry partner processes sign-ups. They don't run your athlete-experience storyline or parked verified proof beside "why should I trust you?"
Bad takes don't disappear because you ignored them. They become "someone told me…" in circles you'll never join.
If you're happy flying blind into next season, leave. If not, scroll.
Pattern (no marquee event required)
This happens after every weekend. City race or small-club 10K. Naming a famous city or branded series isn't the point. The point is: you're not in the room.
Private runners' Facebook group
Someone asks "worth it?" The replies are gold, and invisible to you if you're not inside. No reply, no closed loop.
Club WhatsApp · Instagram DMs
Where bib decisions actually get made. Thin paper trail for race control. You're not there to fact-check or shape the story.
The repeat-rate gap
Runners leave before you know why.
Industry data puts repeat rates near ~17, 20% for many road events. Yet most churn happens in places you cannot see.
What your registration page shows
- Course map, fees, and corral info
- Registration count trending flat or down
- A post-race survey link athletes ignore
Where runners compare races
- Reddit & Facebook groups: "worth it?" threads
- Training partners talking each other out of your early bird
- Reviews with no verified finisher context
~83% of finishers don't return next year. And they rarely tell you why on a form.
YOUR VOLUME
HOW MUCH PER ATHLETE?
HOW MANY FINISHERS WILL YOU REACH FOR REVIEW INVITES IN A BILLING YEAR? WE MATCH THE SMALLEST PLAN THAT COVERS THAT ANNUAL INVITE CAP. ASSUMING ABOUT ONE VERIFIED INVITE PER FINISHER.
/ YR
We pick the smallest tier whose yearly invite allowance still clears your modelled volume. Invite every finisher once to respect the assumption.
Invite caps span your whole Sporting Scouter account, not single events alone. Divide-by-cap maths illustrates prepaid yearly price at full utilisation; checkout sets tax/local currency.
THE MECHANISM (WHAT THIS ACTUALLY IS)
Not magic. Four moves. Repeatable.
STEP 1: CLAIM
Own your event identity on the platform. You control the page.
STEP 2: COLLECT
Reach athletes in the 2 to 6 week window after results drop. That's when heads are still in the race.
STEP 3: PROVE ON YOUR SITE
Embed verified reviews beside your enter-now strip. Traffic stays yours. Expectations clarify, without us touching card capture.
STEP 4: HANDLE THE FIRE
When someone slams you off-platform (they will), you already have receipts and a sane place to reply.
VALUE STACK. WHAT THEY SEE WHEN THEY LAND ON YOUR PAGE
- Credibility where athletes decide, not a receipt, not a vibes-only hero banner (reviews + structured ratings).
- Athlete-visible proof that survives your site redesign.
- A feedback loop sponsors and trustees read as evidence, not campfire stories.
- Answer back when the event down the A-road posts proof and you don't.
BEFORE / AFTER (YOUR ATHLETE'S VIEW)
BEFORE: ANONYMOUS BROCHURE SITE
Date. Fee. Tee sizes. Reads like Every Other Race™, trust stuck at maybe.
AFTER: EXPERIENCE PROOF STACKED NEXT TO ENTRY
Verified runners, category scores, replies. That's customer experience hygiene, not checkout theatre.
Same traffic. Less doubt. Easier YES.
The phones above are illustrations. Prefer a live page? Our demo site hosts the real Sporting Scouter widget next to fictional entry content. Demonstration only.
Pricing for road races
One extra repeat runner covers the year.
Starter fits a single-race season beside RunSignup or Race Roster. Pro covers more invites when you run a series or a second annual edition. Verified feedback beside signup, not instead of it.
Most single-race seasons
Starter
Up to 1500 review invites / year
Per year
£219/yr
One prepaid annual charge
≈ £0.15 per review invite / year at full cap
- Unlimited events (inside your annual cap)
- Organiser + event profiles
- Public-link + certified review invites
- Reply to reviews with context
- Photos, videos, QR flows
- Embeddable review widget (score badge)
- 30-day money-back
30-day money-back · cancel anytime
Best for series & ultras
Pro
Up to 7500 review invites / year
Per year
£599/yr
One prepaid annual charge
≈ £0.08 per review invite / year at full cap
- Everything in Starter
- 5× the review invite cap
- Built for multi-event calendars
- Priority in support queue during crunch weeks
30-day money-back · cancel anytime
Enterprise
Major
7500+ review invites / year
Contact us
Custom terms · SLA
Not ready? Start free , up to 49 review invites in any 365-day period, then upgrade in-app.
30-day money-back
Use it on real athletes beside your stack. If we're not the layer you need, email within 30 days for a straight refund of the period.
Checkout confirms currency and tax. Renewal per organiser terms.
OBJECTIONS. DISPATCHED FAST
If you still have excuses, we've heard them.
You can. Free includes the full verified-review flow and embeddable widget up to 49 invites in any 365-day window. Prove the loop without a card. Paid raises your invite cap; Pro adds analytics. Same page, same widget builder.
Compared to what? Silent churn and reputation scar tissue cost more than proving customer experience on your domain. And you can start free up to 49 review invites/year while you validate it beside your entry stack.
Congrats. You ALREADY have bad reviews somewhere you can't mute. Difference: on your turf you reply, put it in context, and show the fix timeline.
KEEP THEM FOR PAYMENTS. We're bolt-on proof beside your entry journey, not a forklift, not ticketing. Nobody here collects your race purse.
Let's Do This · RaceNation · Entryhub. Payments stay on your entry provider; CX signal is ours.
They won't if your prompt lands exam week or half-term chaos. Automated, timed prompts after results beat buried SurveyMonkey links.
YOUR DOMAIN is the arena. Embedding proves experience on turf you already own. Nobody sane bets the barn on marketplace footfall anyway.
Free: up to 49 review invites in any rolling 365-day period. As the oldest invite ages out, a slot opens. Starter and Pro: your plan cap per billing year, resetting on renewal. Unlimited events on every tier; only invite volume changes.
Yes. Open our sample organiser site with the production review widget embedded: demo.sportingscouter.com. That's demonstration data beside fictional entry flows, not a customer case study. But it's the exact embed you'd use.
What road race directors say
Proof beside signup, not another ticketing layer
From early organisers running verified reviews on their registration pages, not paid endorsements.
«We finally had something credible to show beside Register, not just a star average from nowhere.»
Road race director, mid-size city
«The invite timing after results beat our buried survey link by a wide margin.»
Half marathon director, regional series
«Public replies let us close the loop where runners were already comparing races on Reddit.»
City marathon organiser
CLAIM YOUR RACE. CLOSE THE LOOP.
Or keep guessing why last year looked thin. Your choice.
Free tier available · Paid plans use secure checkout · We don't sell entries · Your entry stack keeps the money
Not ready to claim yet?